Make sure more customers also see your voice. You can be sure that anyone looking at your Google Business Profile will see the reviews. The Description is visible just below your reviews on your listing. If you provide valuable insights and a unique perspective in your description, you may capture the attention of new prospective customers for your business. Other businesses may only offer a brief description in this section. Like in all SEO, using keywords helps search results and attract prospective customers. This is another piece of real estate Google has granted local businesses to be visible and clearly state their core mission. This allows you to introduce your business to prospective clients directly. In 2018, Google announced that business owners could include their business descriptions within Google Business Profiles. Step 4: Optimize Your Business Description Inviting images stand out from competitors, so regularly adding new images is best practice along with your cover photo. Prospective customers will view Google Business Profiles to choose dining, entertainment, and retail business choices. Restaurants, gyms, entertainment spaces, and hospitality must have up-to-date and high-quality images. Photos are essential for any business where customer service is the primary product. This can be especially important for customer-facing businesses with showrooms. Every business should have a powerful cover photo that jumps out to users. Step 3: Add PhotosĪdding high-quality photos to your Google Business Profile can help make it more attractive and engaging to potential customers. A service area business will not show a physical location but will still feature in searches on Google Maps within the area you serve. Service area businesses include many home service businesses and food delivery businesses. In that case, you will complete your profile by including a service area. Suppose your business does not serve customers from your location or you are a hybrid business offering products from a location and at customers’ homes. For instance, you may choose a primary category of “Marketing Agency” with additional categories of “Advertising Agency” and “Marketing Consultant.”ĭirect searches for your primary category will show your business location, and prospective customers searching for similar products or services will also see your listing. Sometimes, you want to choose multiple categories to increase your local search ranking for all relevant searches. You can select the appropriate business category. Step 2: Complete your profileĮnsure all your business information is accurate in your Google Business Profile. The process is simple to execute with a verification method that protects your business against fraudulent claims from a non-business owner. This ensures that you have control over the information that appears on your profile. The first step in optimizing your Google Business Profile is to claim and verify your business. This is disastrous for local SEO, but improving your business account is simple and accessible once you claim your profile. Potential customers will likely click on a better profile if your business profile is not optimized and reviews are poor or few. Nearly every purchase starts with a Google search. These appear alongside one of the most essential features of your Google Business Profile: customer reviews. You can post updates and offers through your business profile. However, there is far more to simply listing your name, address, and hours.įor example, the profile page allows you to schedule an appointment, chat directly with a sales team member, and visit your website. Therefore, consumers are more likely to discover your business profile when inside the local search radius. You should also add all relevant service areas, products, and critical features of your business. When fully optimized, your profile includes your complete business name, address, primary business category, and business hours. Your Google Business Profile provides instant business information relevant to people seeking your name, services, and products.įor local SEO, your Google Business Profile will appear in native searches and Google Maps. The primary goal of the Google organic search is to provide accurate answers to a user’s queries. Google wants a positive experience for its users.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |